How to Make the Most of your Video Equipment Rental Experience

Video equipment rentals have been a vital component of filmmaking since the industry began. That being said, it can get overwhelming to know which resources are the best and what questions to ask to suss out the duds from the greats.

Luckily, we’ve come up with this guide on how to make the most of your video equipment rental experience so you can get your projects started, sooner, and spend less hemming and hawing over if you’re getting the best bang for your buck.


First thing, first: do you have your own insurance for rentals? Video equipment rental can be notorious for demanding third party insurance, which may make budgets look even smaller and may take days or weeks to go into effect.

There is the option of leasing directly from local video equipment owners which, can seem to be a cost-effective option but is also a risky undertaking to rent gear from strangers, especially when it isn't insured in some manner - if it somehow gets damaged, you might find yourself liable to replace it.

Cool. Let’s move on.


We are about to dig into some strategies and important things to consider when renting video production equipment including shopping around, understanding your production specs, not being afraid to request assistance, and reading the fine print so you know what the expectations are.

1. Shop Around

We get that it’s easy to get caught up in the hype and excitement of the newest gadgets coming out on a seemingly weekly basis. But, let's face it - video equipment rentals can be pricey. That’s why it’s important to look at a few different options before settling on one.

Video equipment rentals should depend on more that the available equipment alone. Read customer reviews, check out the company’s credits, do some price comparisons, then decide from there which company has all the rental resources you need. Call them up on the phone and ask questions directly. Do they have good customer service? That in itself can be a big tell about a company’s level of professionalism.

2. Know The Video Equipment Rental Lingo

You really need to know what to ask for down to the spec of the video equipment rentals you need to complete your project. Companies can offer advice on what equipment you should or shouldn’t rent, but in the end it’s up to you to make sure that what you are renting meets your requirements and that the video equipment does exactly what you need it to to perform.

Before even considering a video equipment rental company and all that is necessary to pull off even the most basic of video shoots, you need to know your manufacturing specs.

3. Outsource the Help You Need

Highly professional companies like Picture Block will offer additional services with their video equipment rentals, like including an equipment operator and troubleshooter to be onsite with the equipment to help set the gear up and ensure that it’s working properly.

What’s more, is that it’s typically a budget friendly option and creates peace of mind and safety in knowing it is not up to you to guarantee the equipment works. For higher-end budgets and larger scale projects, you can even rent out an entire motion picture vehicle - a sprinter van converted into a one-stop-shop option that includes everything you need, all in one place.

4. Read the Fine Print and Know What You Are Getting Into

If you rent video equipment, you are signing a binding contract... so make sure you read ALL the terms and conditions - this may seem like a no-brainer, but you’d be surprised how many people sign without reading when they’re in a rush to fulfill their video equipment rental needs. Don’t fall subject to being liable for things you aren’t even aware of.

Professional video equipment rentals do not need to be ridiculously complex. Keep it simple by doing your research, asking the right questions, and reading the fine print.

Or simplify it even more by calling the professional and knowledgeable crew at Picture Block. We’re here as a resource to answer questions and provide you with all your video equipment rental needs - big or small and on any budget.